How to Buy Coffee

There is a ton of information out there on this topic, in the spirit of my blog I’m just trying to give you the summarized version. This post talks more about how to make sense of specialty coffee labels.

Don’t buy pre-ground. Don’t do it. You already have the burr grinder and scale I talked about in the must haves post. Coffee is all about freshness, you want fresh roasted coffee beans that you grind fresh right before brewing. This is another reason not to use pods, all that coffee is stale and pre-ground, not to mention overpriced.

The peak flavor for coffee is between 3-18 days after roasting, maybe up to a month. I was at my local organic type supermarket the other day and saw a bag of “premium” coffee and the roast on date was over 2 months ago. Notice I said peak flavor, this doesn’t mean coffee is undrinkable outside of this range, but that most agree this is when coffee tastes best.

Coffee tastes best if brewed within 30 minutes after you grind it, so combine the fact that not only is your coffee going to be 2 months old, it will have been ground 2 months ago. At this point, who cares about freezing, vacuum sealed containers or whatever storage method you use, you’re just preserving staleness. If time is an issue in the morning, grinding your coffee the night before and setting a timer on your coffee machine is just fine, it will be vastly better than any pod or pre-ground coffee you would use. I would not advise using the supermarket grinder though, even though it’s just a week that you’d be using it, grind as close to brew time as possible.

If your coffee only has a “best by” date and no “roasted on” date, stop buying it. Simple as this, if they aren’t willing to tell you when it was roasted, it isn’t worth buying.

Try to buy single-origin or single-estate coffee. Lately there is a lot of focus on sustainability and traceability of coffee. You want to be able to know who grew your coffee, where they grew it, how it was processed, how it was shipped and when it was roasted.

Also to know that in every step of the way things have been done in an ethical and sustainable way from fair wages to use of chemicals and pesticides. Coffee is so much more complex than light, medium, dark or french roast, which is the only information you find on most supermarket coffees. Most of what you see out there are blends of coffee beans, while there are some great blends out there from specialty roasters, the supermarket brands use this method to mix low quality beans with average quality beans to give you average tasting coffee. If you find a great local roaster that has both single-origin and blends, I’d say those blends are better than any supermarket blends.

It doesn’t really matter if you buy organic coffee. Many of these small producers are already using organic methods, however to get the organic certification will cost them thousands of dollars, which oftentimes is out of reach or money better spent elsewhere. If you are buying responsibly sourced single-origin coffee I wouldn’t worry if it is labeled organic or not.

Avoid coffee with flavors and additives. Coffee can have some amazing notes, but when you see flavored coffee, that means artificial flavors have been added during the roasting process. Flavors like french vanilla or hazelnut are artificially added, even by some very popular and successful coffee shops (*cough* Philz *cough*).

Explore light and medium roasts. We have been conditioned over the years to think that dark roasted and bitter coffee is “strong” or “bold” (thanks Starbucks) when in reality this is the way the big producers ensure uniformity. Not to say there aren’t some great specialty dark roasts out there, but usually the more you roast a coffee bean the more uniform and bitter it tastes, which means you can use lower quality beans to achieve this. A lot more of the tones and flavor comes out in light and medium roasts, try it without milk or sugar first and see if you can taste them. Also light roast coffee has more caffeine than dark roasted coffee, contrary to popular belief than darker is stronger. Vienna, French and Italian are all dark or darker than dark roasts.

When you find that great local roaster, try the light and medium stuff first and give them feedback and see what they recommend. Usually when I asked people what kind of coffee they like, they answer with medium or dark roast, but coffee is so much more complex than that. Country of origin, geographic region, bean type, growth elevation, processing method and so much more.

Buy from local coffee roasters. Not only are you supporting your local economy this is one of the best ways to ensure you’re getting fresh roasted coffee. They should be able to tell you when a coffee was roasted and offer different types of single-origin and roast levels. There are also many small and independent roasters all over the U.S. that will ship you coffee that is roasted to order or roasted in the past few days.

Or…. Roast your own coffee. Learn how here.

How to Make Pour Over Coffee

The first time I saw pour over was at Blue Bottle in San Francisco, seemed like a cool way to make coffee. After a lot of research this is now my go to morning coffee process. It seems like a lot of work, but once you get the hang out it, it only requires a few minutes of your attention.

I like pour over because you can make some of the best coffee with a relatively low-cost method, you can get a great pour over setup for under $100, less if you have some of the items at home already. If you go down the rabbit hole of espresso you will quickly realize to get the best results requires a lot of investment in time and especially money. To do espresso properly requires at least $450 for a semi-pro machine and $280 for a good espresso grinder at the higher end you’re looking at $3000 machines and $680 grinders.

Things you need (there are links to the items in this kit on the recommendations page):

This is the James Hoffman technique, there is a video I made down below of the process, I have written it out with some additional detail. I know it seems long and complex, but after a few times it becomes second nature and only requires a few minutes of active attention. I mention this because I can do this with two toddlers screaming for breakfast, so I think most people can manage this. If the times and amounts are a little off, that is ok.. you will refine the process to make it work best for you.

  1. Boil the water in your gooseneck kettle, use filtered (preferably soft) water that is freshly boiled, not water that has been sitting in a warmer.
  2. While your water is warming, using the recipe sheet and on the resources page, grind your coffee by weight to a medium/fine ground. If your coffee comes out too bitter, adjust the grind coarser. Adjust finer if it lacks flavor. Ideally keep going finer until it becomes bitter then adjust it coarser again to ensure optimal extraction.
  3. Insert and rinse the V60 filter paper in your dripper using hot water from your kettle or I use a Zojirushi hot water warmer to do this (the kind I told you not to use for the brewing the coffee), if I am making larger batches sometimes my gooseneck won’t have enough water to rinse the paper and make the coffee. This cleans out any paper taste and also heats up the dripper and carafe. Dump the water after the rinse.
  4. Set your carafe, dripper and wet paper on the scale and tare it to zero then pour in your ground coffee and confirm the amount. It could be less than you put into the grinder due to grinder retention, if it is a gram or two off, I wouldn’t worry too much. Give your dripper a little shake to level out the grounds. Tare to zero again before pouring water.
  5. For this example let’s use 30 grams of ground coffee in your dripper and 500 ml of water, since one ml of water weighs exactly one gram so I use them interchangeably. With your scale at zero, start the timer and pour in a circular pattern 2-3 times the weight of coffee with your freshly boiled water. So 60-90 grams of water for the bloom. Give it a gentle swirl and let it saturate for 45 seconds. This is called the bloom, it helps to release gas and wet the grounds.
  6. Your timer is now around 0:45, within the next 30 seconds pour in a circular pattern approximately 60% of the water. So we want to hit 300 grams by the time the timer hits 1:15. Try to pour the flow to agitate the grounds sufficiently without creating channels in the coffee bed. Some will say don’t pour on the paper, but I think it is ok and I do it to get grounds that are stuck on the paper back into the slurry.
  7. Continue pouring the rest of the water with the goal to finish within the next 30 seconds, around when the timer hits 1:45. After all your water is in take a spoon and give it a gentle stir clockwise and another one counter-clockwise. Once the water level drops down to safe level give it another swirl to flatten out of the coffee bed. Throughout these pours we want to retain as much thermal mass in the dripper as possible, so try not to let the water draw down too much while pouring.
  8. Now let the coffee draw down fully, which should finish at about 3:30. Give the coffee a stir (not swirl) in the carafe before pouring. If your drawn down is much slower or faster than 3:30 try to adjust your grind size finer if it is too fast or coarser if it is too slow.
  9. Try it without milk or sugar first after it cools a little, see if you can detect any notes. If you want to add milk or sugar, you can do so, but try to get a taste of the coffee black first.
  10. If you want to nerd out, use your phone to take down some tasting notes on the type of coffee and if you like it, or if next time you should adjust the grind or whatever comes to mind. Coffee is personal, like wine or food, some people love certain types and others hate it, it is all personal preference.

They make machines that try to replicate this process so you can put in your coffee and just press a button and go. I know people that like them, but I enjoy the process of making it this way. If time is an issue, they may be good to look into. Check out our blog post about how to roast your own coffee at home here.